T A I L O R E D L O O K S
Tailored Looks is a luxury fashion brand that specializes in wardrobe consulting, styling services and sustainable garment design. The brand is dedicated towards curating unique experiences and looks tailored to fit any client’s unique vision, personal style and desired budget. While working at Tailored Looks, I completed a variety of branding, graphic design, social media content creation and creative direction projects. Keep scrolling for more details about my work!
R E B R A N D
Refreshing the Look and Feel of Tailored Looks
Tailored Looks sought to revitalize its brand image and marketing strategy. Upon joining the Tailored Looks team, I identified the need for a rebrand to unlock the brand's full potential. I crafted a cohesive and captivating visual identity that better translates the brand’s personality and values across all digital channels, marketing materials, and social media platforms and content. Since completing this rebrand and content refresh, Tailored Looks has experienced a significant increase in brand awareness, social media engagement and website traffic. Keep scrolling for details about this project and more!
B R A N D I N G
Logo Redesign & Brand Style Guide Creation
I reworked the mannequin icon from the brand's original website, pairing a script and san serif font to add visual intrigue and maintain legibility. The stitch-like graphic nods to the brand’s upcycling and custom garment creation services. The mannequin highlights the styling and design essence of the brand, serving as a distinctive and recognizable emblem. The color palette also features blue to highlight the brand's frequent use of denim and green for its sustainable and eco-friendly focus.
Previously, the brand's visual identity was inconsistent across its digital platforms and marketing materials. To help prevent this issue from occuring with the new branding, I created a comprehensive brand style guide, ensuring cohesion and consistency across all social channels and branding elements. This guide enables effortless translation of key design elements to maintain a unified brand image.
Previously, the brand did not have a style guide, so I created a side-by-side graphic to illustrate some of the visual changes I made. The redesigned logo and color palette form a cohesive visual identity, showcasing the brand's unique personality and values, establishing a stronger, more recognizable presence that will resonate with clients who value sustainability and stylish looks and designs.
I reworked the mannequin icon from the brand's original website, pairing a script and san serif font to add visual intrigue and maintain legibility. The stitch-like graphic nods to the brand’s upcycling and custom garment creation services. The mannequin highlights the styling and design essence of the brand, serving as a distinctive and recognizable emblem. The color palette also features blue to highlight the brand's frequent use of denim and green for its sustainable and eco-friendly focus.
The original logo and branding for Tailored Looks didn’t effectively translate the brand’s vibrant and unique personality so I designed a new logo and brand identity that better captures its essence in a more fun, engaging and recognizable way. To ensure consistency across all branding materials and platforms, I also created a brand style guide including new colors, logo variations, typefaces, and graphic elements. The rebranding establishes a more cohesive, recognizable and engaging look for the brand overall, embodying its unique personality and mission in a more aesthetically pleasing way. Compare the original branding to the new design below and look through the gallery above for more information about the logo redesign and brand style guide!
Applications Used: Adobe Illustrator
B E F O R E
H O V E R T O R E D E S I G N
A F T E R
M E R C H A N D I S E
New Merch to Match the Updated Branding
B U T T O N S A N D S T I C K E R S
New Branded Merchandise Design
I'll begin by showcasing the various color, graphic, and text variations for the circular buttons. This first variation features a simplistic design that showcases the brand's updated color palette. The core design utilizes the brand's iconic mannequin emblem with a reworked version of the universal recycling symbol, highlighting the brand’s commitment to sustainable and stylish fashion.
This variation maintains the simplistic design, incorporating the brand's signature denim background.
I'll begin by showcasing the various color, graphic, and text variations for the circular buttons. This first variation features a simplistic design that showcases the brand's updated color palette. The core design utilizes the brand's iconic mannequin emblem with a reworked version of the universal recycling symbol, highlighting the brand’s commitment to sustainable and stylish fashion.
As a wardrobe consulting and styling business, Tailored Looks regularly attends fashion events and industry gatherings. By wearing or displaying branded items, employees and clients become ambassadors for the brand, spreading its image and amplifying its reach. To showcase their new visual identity, I designed branded pins, buttons, and stickers in line with their refreshed look. This merchandise further reinforces the brand's new image and showcases the versatility the updated logo, color palette, and icons provide. Look through the gallery above to see the design variations.
Applications Used: Adobe Illustrator
B U S I N E S S C A R D S
Redesigned to Match New Branding
Alongside branded merchandise, business cards are a crucial marketing tool for brands to distribute at industry events to potential business partners and clients. To maintain consistent branding across all marketing materials, I redesigned business cards for the Tailored Looks brand and its founder, in line with the updated brand identity. To further support the brand's services, I also designed promotional cards for the founder's sewing lessons. Each card features a QR code, providing direct access to the brand's digital platforms for further connectivity and shopping ease. Explore the gallery above for a detailed look at the redesign, and compare the original and new designs below.
Applications Used: Adobe Illustrator
For the personal business cards, I selected professional images of the founder from a photoshoot that mirrored the brand's new color palette, showcasing her vibrant, fun, and lively energy in a more professional and visually cohesive way.
This is the founder's original business card design, which I revamped to be more colorful and professional while keeping the catchy 'You like my outfit' phrase.
Here is a closer look at the back of the card.
For the personal business cards, I selected professional images of the founder from a photoshoot that mirrored the brand's new color palette, showcasing her vibrant, fun, and lively energy in a more professional and visually cohesive way.
B E F O R E
A F T E R
W E B S I T E
I transformed the brand's website to elevate their digital presence and reinforce a cohesive brand identity, integrating the brand's new colors and graphic design elements. To add a professional and personal touch, I also utilized images from a founder photoshoot across the website, social media, and business cards. The new design optimizes user experience with reorganized sections and added pages, including the brand's story, services, and portfolio. New features like a curated shop, custom order request forms, client reviews, and social media links help enhance engagement and navigation for shoppers and clients. The website redesign has driven a significant increase in engagement, resulting in longer and more frequent visits, as well as increased online purchases. Explore the website update by visiting the URL or watching the video above.
Applications Used: Squarespace & Adobe Illustrator
S O C I A L M E D I A
Updated to Match the New Branding
B E F O R E
H O V E R T O R E V I S E
A F T E R
A E S T H E T I C S
New Profile Picture, Bio, Highlights & Highlight Covers
The brand's Instagram account already had a solid foundation with fun and relevant content, but I identified opportunities to further enhance its aesthetic and functionality. To align with the new branding, I updated the profile picture and designed matching highlight covers. I also linked the updated website to the account, created informative highlights, and introduced engaging content ideas. All of these changes worked to help elevate the account's overall visual appeal and user experience. Explore the gallery above for details about the social media updates, and compare the original to the revamped account below!
Applications Used: Adobe Illustrator & Instagram
I replaced the old logo with the updated logo as the account’s new profile picture.
After updating the account’s profile picture I created new highlight covers to match the new color palette and graphic style of Tailored Look’s branding.
As mentioned in the previous slide I linked the brand’s updated website. Here are some of the new webpages depicted on cellular device dimensions when accessed through the brand’s instagram account.
I replaced the old logo with the updated logo as the account’s new profile picture.
C O N T E N T
Creative Content for Instagram
P H O T O S H O O T S
Creative Direction, Styling Assistance, Behind the Scenes Content Capturing
Scroll for more information about this shoot!
Scroll for more information about this shoot!
Scroll for more information about this shoot!
Scroll for more information about this shoot!
Scroll for more information about this shoot!
Scroll for more information about this shoot!
Scroll for more information about this shoot!
Scroll for more information about this shoot!
Scroll for more information about this shoot!
Alongside sustainable garment design and wardrobe consulting Tailored looks also provides styling services for editorial photoshoots. In my time working with the brand, I provided creative direction and styling assistance for photoshoots, handling tasks such as transporting clothing and accessories, styling models, and capturing behind the scenes content for social media. Keep scrolling for an inside look at some of the shoots I’ve worked on for Tailored Looks!
Applications Used: Instagram & Splice
T A I L O R E D T O F I T Y O U
Tailored Looks Founder/CEO Photoshoot
One of the first things I noticed on Tailored Looks' social media and digital presence was a missed opportunity to showcase its founder and CEO, Jasmin Machell. To personalize the brand, I helped organize and plan a photoshoot featuring Jasmin. The primary color palette utilized the iconic orange of the mannequin featured in the new branding with hints of green and blue to reflect the brand's sustainable focus. Our goal was to create a fun, behind the scenes feel, as if the viewer was stepping into a chic styling session with Jasmin. We incorporated chic furniture, sewing tools and wardrobe elements to help bring this concept to life. The results were vibrant and inviting images inviting viewers to come experience Tailored Looks’ unique products and services, #TailoredtoFitYouThe photoshoot's success had a lasting impact, as the images have become foundational elements in Tailored Looks' visual storytelling. They've enhanced the brand's digital and print footprint, conveying the perfect blend of professionalism, fun, expertise, style, and eco-awareness across branding materials, event promotions, collaborative content, social media and web platforms. Explore the gallery below for an up close look at final images from the photoshoot. Check out the brand's social media content and the behind-the-scenes video I edited for the shoot above!
Applications Used: Instagram & Splice
The release campaign for the photoshoot included a video reel produced by the talented photographer of the shoot. Tap the link to view the full video on Instagram!
The reel shares BTS of the shoot highlighting the set, props, and Jasmin. This screenshot highlights the clothing rack curated for the shoot.
This screenshot shares a close up view of Jasmin imitating her garment creation process. Explore the galleries below for an in depth look at some of the final images and the set for the photoshoot.
The release campaign for the photoshoot included a video reel produced by the talented photographer of the shoot. Tap the link to view the full video on Instagram!
Styling wise we made Jasmin the focal point by dressing her in green allowing her to further stand out against her predominantly orange surroundings. During the shoot Jasmin did various poses highlighting her services and creative expertise. We aimed to capture versatile shots that can be used for branding purposes across various platforms and mediums. One of the photos captured Jasmin presenting two styling options embodying the essence of her client styling and design consultation sessions.
For the shoot we designed two setups. This first one displays a polished and organized set as if the client were stepping into a chic styling session. We wanted to take more traditional editorial and professional styled shots in this scene. Continue browsing the gallery for a breakdown of the second set.
Visit the brand’s official Instagram account for a closer look at the social media content posted from the shoot!
Styling wise we made Jasmin the focal point by dressing her in green allowing her to further stand out against her predominantly orange surroundings. During the shoot Jasmin did various poses highlighting her services and creative expertise. We aimed to capture versatile shots that can be used for branding purposes across various platforms and mediums. One of the photos captured Jasmin presenting two styling options embodying the essence of her client styling and design consultation sessions.
Alongside the editorial and active styled shots we also did some standard headshot styled shots such as this one.
For the shoot we designed two setups. This first one displays a polished and organized set as if the client were stepping into a chic styling session. We wanted to take more traditional editorial and professional styled shots in this scene. Continue browsing the gallery for a breakdown of the second set.
Visit the brand’s official Instagram account for a closer look at the social media content posted from the shoot!
Alongside the editorial and active styled shots we also did some standard headshot styled shots such as this one.
We also made sure to take some smiling shots to showcase Jasmins warm and inviting nature.
For the shoot we designed two setups. This first one displays a polished and organized set as if the client were stepping into a chic styling session. We wanted to take more traditional editorial and professional styled shots in this scene. Continue browsing the gallery for a breakdown of the second set.
Visit the brand’s official Instagram account for a closer look at the social media content posted from the shoot!
We also made sure to take some smiling shots to showcase Jasmins warm and inviting nature.
C E L E B R A T I N G B L A C K H I S T O R Y
Lives Over Money Merch Photoshoot
LivesOverMoney continued their "Meet the Browns" campaign with a second photoshoot, celebrating Black History Month by sharing stories of iconic Black artists and figures. This installment honored Zora Neale Hurston, a trailblazing author, anthropologist, and filmmaker who broke barriers and amplified Black voices through her groundbreaking work. In line with the campaign's focus on historically significant locations, we shot at a community center and neighborhood basketball court in Eatonville, Florida, one of the nation's first self-governed Black towns, established in 1887. The court’s vibrant murals designed by local artists highlight historical Black icons and highlights community member's stories. As part of the Tailored Looks team, I provided styling assistance for two distinct looks. We went for an edgier 2000s streetwear vibe, inspired by late 90s hip-hop and basketball culture. Our styling incorporated bold and fashionable items like oversized shades, bomber jackets, sneakers, leather metallic pants, and velvet boots. Our goal was to translate more than just a visual aesthetic, but to celebrate Black excellence, creativity, and community by incorporating iconic elements that honor the timeless cultural significance and impact Black creativity has had on fashion. This sentiment resonates in Eatonville's historic spirit of self determination and artistic expression, where community and cultural heritage has continued to inspire and empower across generations. Explore the gallery below for an up close look at the outfit details and final images from the photoshoot. Check out the brand's social media content and the behind-the-scenes video I edited for the shoot above!
Applications Used: Instagram & Splice
In addition to styling assistance, I also captured behind the scene content during the shoot.
Jefe, the talented photographer behind the previous collaboration, returned to capture the photos for this shoot as well.
Influencer promo allows the brand to get personalized endorsement for their products while allowing their campaign message to reach diverse and potentially untapped audiences in the model’s vast network.
In addition to styling assistance, I also captured behind the scene content during the shoot.
M E E T T H E B R O W N S
Lives Over Money Merch Photoshoot
LivesOverMoney, a clothing brand dedicated to sparking impactful conversations through their products and events, launched their "Meet the Browns" campaign to showcase their new merch while celebrating and sharing the richness of Black culture and history, leading up to Black History Month. The campaign aimed to highlight the significance of Black experiences, traditions, and achievements, educating and inspiring the community through storytelling so we made sure to shoot at historically significant locations for all campaign shoots. For the first photo shoot we shot at the National Register Historic District and the Wells Built Museum in Orlando. The museum in particular shares stories and artifacts that highlight and celebrate the history of iconic black entrepreneurs. As part of the Tailored Looks team, I provided styling assistance in crafting three distinct looks. We utilized earthy tones such as shades of brown, beige and green alongside bold prints such as leopard and camouflage, and luxurious textures such as knit, velvet, silk, and embroidered pieces. Our goal was to create visually intriguing and intricate looks that reflect the depth and richness of Black culture. The final photos from this shoot went on to be featured on LivesOverMoney's official website and social media channels. Explore the gallery below for an up close look at the outfit details and final images from the photoshoot. Check out the behind the scenes styling videos I edited for the shoot above!
Applications Used: Instagram & Splice
The first look featured LivesOverMoney’s cream “Upgrade History” sweatshirt.
For this look we layered a velvet collared leopard print top underneath the sweatshirt to subtly add a fun print and some luxurious texture. We dressed the model in a posh white pleated skirt and velvet brown boots to match the top. Finally to accessorize we added pearl earrings, rings and a necklace alongside a gold chain adding a touch of edge to the overall sophistication.
Visit the Tailored Looks and LivesOverMoney’s official Instagram account for a closer look at the social media content posted from the shoot!
The first look featured LivesOverMoney’s cream “Upgrade History” sweatshirt.
The second look featured LivesOverMoney’s camo print bucket hat. Style wise we incorporated elements that add a nostalgic touch matching the throwback feel of this item.
For this look we paired the bucket hat with a nude satin top featuring intricate floral and leaf embroidery and classic 90s style denim jeans for a laid back yet stylish look. To accessorize we added statement hoop earrings and layered a gold chain with a script print necklace. Our styling decisions paid homage to iconic historical elements of 90s Black fashion mirroring the museum’s celebration of historical Black entrepreneurs and creatives whose legacies shape and inspire our culture today.
Visit the Tailored Looks and LivesOverMoney’s official Instagram account for a closer look at the social media content posted from the shoot!
The second look featured LivesOverMoney’s camo print bucket hat. Style wise we incorporated elements that add a nostalgic touch matching the throwback feel of this item.
The third look featured LivesOverMoney’s leopard print satin basketball shorts.
For this look we paired the shorts with a cream knit top and a long light brown trench coat to demonstrate their versatility in blending comfort with stylish sophistication. To accessorize we added pearl earrings, rings and a necklace alongside a gold script necklace for an added touch of sophistication.
Visit the Tailored Looks and LivesOverMoney’s official Instagram account for a closer look at the social media content posted from the shoot!
The third look featured LivesOverMoney’s leopard print satin basketball shorts.
The first look featured LivesOverMoney’s brown sweatshirt. We styled this item with bold distressed metallic leather pants, an oversized camo print jacket and velvet boots. We wanted this look to evoke a fierce and empowering vibe so we incorporated eye-catching and edgy elements such as bold textures and prints and statement accessories. For a closer look at all of the outfit details explore the next gallery.
The community center and neighborhood basketball court where we held the shoot featured walls filled with murals highlighting black artists and culture. For this look we photographed in front of artwork honoring black female artists like Zora Neale Hurston to match the fierce look we styled to embody the fearless energy and strength of black women and creative visionaries like Hurston.
Visit the Tailored Looks and LivesOverMoney’s official Instagram account for a closer look at the social media content posted from the shoot!
The first look featured LivesOverMoney’s brown sweatshirt. We styled this item with bold distressed metallic leather pants, an oversized camo print jacket and velvet boots. We wanted this look to evoke a fierce and empowering vibe so we incorporated eye-catching and edgy elements such as bold textures and prints and statement accessories. For a closer look at all of the outfit details explore the next gallery.
This fierce headshot captured by the photographer showcases the model’s gorgeous natural curls and highlights her beauty. In the black community, especially for black women, hair holds a lot of cultural significance. Given this we knew it was important for the model to wear her natural hair to uplift and highlight the effortless beauty black women and their natural curls hold.
To accessorize the first look we styled the model in a green choker layered with a gold script necklace, paired with bold statement earrings depicting a black woman wearing her natural hair. This thoughtful earring choice reinforces the brand’s mission to empower black women to unapologetically reclaim their power and recognize their true beauty and strength unbothered by societal opinions or views.
Visit the Tailored Looks and LivesOverMoney’s official Instagram account for a closer look at the social media content posted from the shoot!
This fierce headshot captured by the photographer showcases the model’s gorgeous natural curls and highlights her beauty. In the black community, especially for black women, hair holds a lot of cultural significance. Given this we knew it was important for the model to wear her natural hair to uplift and highlight the effortless beauty black women and their natural curls hold.
The second look featured LivesOverMoney’s pink “Upgrade Herstory” sweatshirt. The base styling of this item includes a cropped white bomber jacket with light washed tan cargo style pants. We wanted this look to tie in elements of early 2000s hip hop and basketball culture to capture the rich and vibrant spirit of the shoot location. Scroll through the gallery for a closer look at the murals in the basketball court and other elements of the look!
The community center’s neighborhood basketball court also featured another wall full of murals done by local artists sharing community stories. We captured pictures for look #2 in front of some of these artworks.
Visit the Tailored Looks and LivesOverMoney’s official Instagram account for a closer look at the social media content posted from the shoot!
The second look featured LivesOverMoney’s pink “Upgrade Herstory” sweatshirt. The base styling of this item includes a cropped white bomber jacket with light washed tan cargo style pants. We wanted this look to tie in elements of early 2000s hip hop and basketball culture to capture the rich and vibrant spirit of the shoot location. Scroll through the gallery for a closer look at the murals in the basketball court and other elements of the look!
F L Y E R S
Graphics for Digital Event Flyers & Promo
Alongside sustainable fashion, Tailored Looks is dedicated to promoting community engagement by fostering connections and creativity through initiatives like sewing lessons, sip and sew gatherings, seasonal pop-up shops, and various community centered events. While working at Tailored Looks, I designed graphics for digital flyers and logos for promotional event marketing content. Keep scrolling for a closer look at some of the graphics I've created.
Applications Used: Adobe Illustrator & Instagram
F I L L A B A G S A L E
Instagram Feed, Reel, & Story Posts
Tailored Looks encourages community access to stylish, unique, and eco conscious fashion through clearance sales and pop-up shops. For their Semi-Annual Fill-a-Bag Sale, I designed a flyer and graphic logo utilizing the brand’s color palette, incorporating their signature mannequin icon and graphics resembling clothing and sales tags. The final design created an aesthetic minimalist look highlighting the event's focus on affordable, eco-friendly yet chic fashion. The graphics I designed were featured in promotional Instagram stories, feed and reel content on Tailored Looks' official account. Explore the galleries above for a closer look at the graphics and social content for the event!
Applications Used: Adobe Illustrator & Instagram
When designing the flyer, I used colors and graphic elements to establish visual hierarchy that efficiently grab viewers attention and direct their eyes to crucial information about the event such as the cost, what's for sale, and important disclaimers as well.
Here is a closer look at the event logo. I incorporated the Tailored Looks mannequin icon to uniquely blend the brand and events identities. I also utilized sticker and tag like graphics to add visual intrigue while maintaining a chic minimalist aesthetic. The design highlights “sale” and “$25” so viewers quickly grasp the event’s purpose and cost even out of context of the full flyer.
Visit the brand’s official Instagram account for a closer look at the social media content posted for the event!
When designing the flyer, I used colors and graphic elements to establish visual hierarchy that efficiently grab viewers attention and direct their eyes to crucial information about the event such as the cost, what's for sale, and important disclaimers as well.
To promote the event the brand shared a reel with video clips of shoppers browsing through their products giving potential attendees a glimpse into the fun and fulfilling shopping experience the pop up shop offers.
Leading up to the sale the brand also shared promotional reels giving potential attendees a sneak peak of some of their trendy and diverse items they will be able to purchase at the event.
Visit the brand’s official Instagram account for a quick recap of the event!
To promote the event the brand shared a reel with video clips of shoppers browsing through their products giving potential attendees a glimpse into the fun and fulfilling shopping experience the pop up shop offers.
S I P N S E W
Instagram Feed, Reel, & Story Posts
Tailored Looks expanded on their sewing lessons initiatives with a "Sip N' Sew" event, fostering further creative collaboration and connection in the community. The promotional flyer I designed for the event utilized the brand's signature colors and graphics resembling stitches to reinforce the sewing theme and images from the brand’s sewing lessons to give potential attendees a sneak peek into the interactive and creative experience they can expect from the night. The event logo combines illustrations of a needle and thread with wine glasses blending the sewing and social elements of the event translating its playful and creative essence. The graphics I designed were featured in promotional Instagram stories, feed and reel content on Tailored Looks' official account. Explore the galleries above for a closer look at the graphics and social content for the event!
Applications Used: Adobe Illustrator & Instagram
In line with Tailored Look’s branding and the event’s theme I used green stitch-like graphics making the images appear stitched into the denim background to add visual intrigue. I intentionally staggered them down the flyer to help direct viewers' eyes to each section of text from the brand and event name to the logistical information like location, ticket sales, and costs. The design imitates a patchwork denim effect to reflect the creative, collaborative and handmade spirit of the event.
Here is a closer look at the event logo. I illustrated bobbins and integrated a thread effect to make the word “Sew” appear as if it was stitched in like the surrounding visual elements in the flyer. I also made sure to use different colors for each word and their corresponding graphic to ensure they clearly stand apart. All of these elements work to simplistically reinforce the event’s focus on creativity, crafting, and connection.
Visit the brand’s official Instagram account for a closer look at the social media content posted for the event!
In line with Tailored Look’s branding and the event’s theme I used green stitch-like graphics making the images appear stitched into the denim background to add visual intrigue. I intentionally staggered them down the flyer to help direct viewers' eyes to each section of text from the brand and event name to the logistical information like location, ticket sales, and costs. The design imitates a patchwork denim effect to reflect the creative, collaborative and handmade spirit of the event.
To promote the event the brand shared a reel with video clips of sewing lesson students joyously learning and creating, giving potential attendees a glimpse into the fun, collaborative, and fulfilling experience the night offers.
The reel also featured projects completed and techniques shared in previous sewing lessons giving potential attendees a sneak peek of the skills they can learn and the projects they can create at the event.
During the event we captured and shared content showing the attendees enjoying the food and drinks while collaborating, connecting and sewing unique projects, highlighting the event’s creative community and encouraging others to join or stay tuned for future opportunities to connect as well.
To promote the event the brand shared a reel with video clips of sewing lesson students joyously learning and creating, giving potential attendees a glimpse into the fun, collaborative, and fulfilling experience the night offers.
E V E N T S
Event Promo, Coverage, Recaps & Assistance
Scroll for more information about this event!
Scroll for more information about this event!
Scroll for more information about this event!
Scroll for more information about this event!
Scroll for more information about this event!
Scroll for more information about this event!
Scroll for more information about this event!
Scroll for more information about this event!
Scroll for more information about this event!
Tailored Looks extends its influence by participating in industry events such as fashion shows, red carpet viewing parties and collaborations with fashion influencers and creative tastemakers. While working with the brand my responsibilities included designing promotional and marketing materials, creating social media content, and providing on site assistance during the actual events. Keep scrolling for more details about some of the event work I've done for Tailored Looks!
Applications Used: Adobe Illustrator & Instagram
S P R I N G I N T O F A S H I O N
Social Media Promo, Branded Materials, Behind the Scenes & On Site Assistance
Blue Martini's "Spring into Fashion” Show united Orlando's top designers and vendors for a magical night of style and glamour. Tailored Looks showcased its new spring collection alongside local talent, live music, and unique performance artists. For the event, I created promotional story posts, videos and graphics on the brand’s official Instagram account, designed branded materials such as crew name tags, letterheads, and promotional cards. I also provided on site assistance transporting clothing, setting up the backstage area and recording behind the scenes content throughout the day. By the end of the night the brand not only sold two items but also experienced a significant increase in social media followers and valuable exposure from influencers and industry connections, further elevating its presence in Orlando's fashion scene. Look through the videos above for a closer look at the social media promo and model’s looks for the show! Explore the galleries below for more event images and details!
Applications Used: Adobe Illustrator, Instagram & Splice
I captured behind the scenes pictures and videos leading up to and throughout the day of the show. Some of the content I captured included preshow fittings, transporting items to the venue, backstage set up, the event space decor, and the glam squad prepping models. Tap the link below to view a recap reel I edited including BTS of the day!
I designed branded graphics for Tailored Looks crew lanyards featuring the brand’s official logo and social media handle alongside each member’s role for the day from models to makeup artists/hair stylists, to the designer/CEO.
Visit the brand’s official Instagram account for a look at some of the BTS captured from the event prep and day of the show!
I captured behind the scenes pictures and videos leading up to and throughout the day of the show. Some of the content I captured included preshow fittings, transporting items to the venue, backstage set up, the event space decor, and the glam squad prepping models. Tap the link below to view a recap reel I edited including BTS of the day!
To further elevate the attendee experience, Blue Martini crafted an exclusive custom menu featuring spring themed cocktails and appetizers perfectly pairing with the show’s unique atmosphere and vendors. Click the link below to explore the designer and vendor lineup for the event!
To enhance the seasonal ambiance the event space’s interior and exterior were filled with delicate floral and greenery based decor.
Tap the link to view Blue Martini’s “Spring into Fashion” show recap!
To further elevate the attendee experience, Blue Martini crafted an exclusive custom menu featuring spring themed cocktails and appetizers perfectly pairing with the show’s unique atmosphere and vendors. Click the link below to explore the designer and vendor lineup for the event!
I designed promotional cards to hand out to attendees throughout the night prompting them to visit the brand’s official instagram page and website to shop the night’s looks or follow to stay updated on all things Tailored Looks. Complementing the cards we created a flyer version of the graphic you can view in the following slide.
I also designed branded letterheads for event materials such as informational flyers and crew handouts. These letterheads have been repurposed by the brand for sponsorship packages and various marketing materials further enhancing the Tailored Looks’ professional presentation and branding consistency.
Visit the brand’s official Instagram account for a closer look at the full collection!
I designed promotional cards to hand out to attendees throughout the night prompting them to visit the brand’s official instagram page and website to shop the night’s looks or follow to stay updated on all things Tailored Looks. Complementing the cards we created a flyer version of the graphic you can view in the following slide.
C O M I N G I N H A U T E
Social Media Event Coverage, Behind the Scenes, On Site Assistance, & Branded Promo
Tailored Looks partnered with Form2Fashion to host “Coming in Haute” , a live streamed watch party and review of the 2023 MET Gala red carpet. The event gathered industry experts and rising stars to form the host panel including Andrew Browne, Jason Radcliff, Jasmin Machell, Emma Jean, and Nickolas Kelly. The night was filled with engaging conversations, delicious refreshments, and of course stylish Lagerfeld inspired looks. As part of the event crew, I provided social media coverage posting for the brand’s official instagram account and technical support ensuring the event livestream ran smoothly and the social media monitors were consistently updated. I also recorded behind the scenes content, provided guided talking points for the hosts, and assisted with event takedown and clean up. The livestream’s success led to its return for a second year on an even grander scale! Look through the gallery and video above for a closer look at some of the social media coverage from the night! Explore the galleries below for event images and details!
Applications Used: Adobe Illustrator, Instagram & Splice
“Coming in Haute” was a night about fashion but also community so I made sure to highlight both the event and the Tailored looks brand inviting followers to join the #tailoredgang.
To begin the Instagram story coverage I shared BTS of the event space and the hosts getting settled. I made sure the event name sign and location tag were the very first things followers would see.
For “Coming in Haute” 2.0 I designed a chic magazine cover style promo graphic incorporating the event logo and iconic MET logo. I utilized images from Jasmin’s founder shoot spotlighting Tailored Looks founder and CEO as an esteemed panel host. Explore the gallery below for a closer look at the event!
“Coming in Haute” was a night about fashion but also community so I made sure to highlight both the event and the Tailored looks brand inviting followers to join the #tailoredgang.
During the event we had monitors displaying the livestream and live twitter feeds allowing the hosts to track the broadcast and their on air appearances. Each of the hosts also had event branded cards with talking points and notes to reference throughout the event.
We transformed the CUT, a creative community hub and event space, home to Tailored Looks sewing studio, into a recording studio and event space for the night.
For “Coming in Haute” 2.0 the hosts dressed to impress, wearing personalized looks inspired by the 2024 MET Gala theme, Sleeping Beauties: Reawakening Fashion. Like the previous year the panel shared their insightful thoughts and expert opinions on the red carpet looks but also introduced a variety of fun new audience participation and interaction elements this year. Attendees both physical and virtual absolutely loved the enhanced format!
During the event we had monitors displaying the livestream and live twitter feeds allowing the hosts to track the broadcast and their on air appearances. Each of the hosts also had event branded cards with talking points and notes to reference throughout the event.
Although the event was primarily live stream focused, attendees and crew members were treated with complimentary refreshments including charcuterie boards.
To enhance the overall classy and upscale viewing experience there was a luxurious table set up displaying the delicious boards and bottles for the guests
Although the event was primarily live stream focused, attendees and crew members were treated with complimentary refreshments including charcuterie boards.
For this stylish night in fashion the hosts dressed to impress in Karl Lagerfeld themed looks to pay homage to the 2023 MET Gala theme, Karl Lagerfeld: A Line of Beauty.
Each host showcased their style while incorporating iconic Lagerfeld and Chanel inspired elements such as tweed, pearls and classic blazer styled silhouettes. The panel maintained cohesion by drawing from a shared color palette of white, black, and red.
For this stylish night in fashion the hosts dressed to impress in Karl Lagerfeld themed looks to pay homage to the 2023 MET Gala theme, Karl Lagerfeld: A Line of Beauty.
O N E M O R E C H A N C E P A R T Y
Event Recap Content Creation
Tailored Looks attended the “One More Chance” 90s Themed House Party, a fun community fashion and creative networking event for industry leaders and influencers. The brand promoted its clothing by styling ambassadors, fellow creatives and brand owners attending. I designed the content roll out for the event, crafting an Instagram feed post recapping the styling, energy, and nostalgia of the night. I created captivating collages and video edits highlighting the 90s themed looks, accessories, props, and activities. I used vintage inspired filters and editing styles to add a throwback feel that would better transport viewers into this stylish and fun night out in the 90s featuring Tailored Looks clothing! Look through the gallery and video above for a closer look at the social media content I created! Explore the galleries below for images from the event!
Applications Used: Adobe Illustrator, Instagram & Splice
To enhance the visual storytelling of the post I incorporated both photo and video content. For each video I curated images to match their content and edited them to blend seamlessly with their respective cover images. After exploring this gallery watch the video to experience the full post in order.
For the post cover, I created a collage featuring outfit shots and photos of the Tailored Looks’ brand ambassadors enjoying the night out in their 90s inspired looks. I utilized a vintage styled font and incorporated the brand's logo to emphasize the event’s styling focus. To enhance the storytelling and maximize content usage I divided the post into three main sections using collages.
I curated lively images of the ambassadors wrapping up their fun 90s themed night out with food and laughter.
To enhance the visual storytelling of the post I incorporated both photo and video content. For each video I curated images to match their content and edited them to blend seamlessly with their respective cover images. After exploring this gallery watch the video to experience the full post in order.
Tailored Looks styled male and female models in 90s inspired outfits featuring nostalgic fashion elements such as baggy denim, fitted jumpsuits, dramatic trench coats, oversized jackets, leather, dark shades, basketball jerseys, gold jewelry and bucket hats.
The story told through the collages comes to life in a split screen effect. I designed with this concept in mind to add visual intrigue and allow the viewer to feel like they are sliding through a continuous story recapping the night. The background for the styling collage features an image of both male and female ambassadors posing in their 90s inspired #TailoredLooks.
Visit the brand’s official Instagram account to experience the night’s story unfold through the post!
Tailored Looks styled male and female models in 90s inspired outfits featuring nostalgic fashion elements such as baggy denim, fitted jumpsuits, dramatic trench coats, oversized jackets, leather, dark shades, basketball jerseys, gold jewelry and bucket hats.
The brand added authentic 90s touches to their models' looks with vintage props such as phones.
The background for the party collage features an aerial image of event attendees dressed in their 90s inspired looks immersing the viewers of the post into the vibrant, lively and fun atmosphere of the night.
Visit the brand’s official Instagram account to experience the night’s story unfold through the post!
The brand added authentic 90s touches to their models' looks with vintage props such as phones.
The evening ended with a 90s style late night bite at Waffle House.
The background for the waffle house collage features a shot of the full table's orders, conveying the warmth of a family styled dinner with friends. This served as a snapshot of the perfect way to wrap up a joyful and fun night gathered with friends that feel like family - a happy 90s family to be exact!
Visit the brand’s official Instagram account to experience the night’s story unfold through the post!
The evening ended with a 90s style late night bite at Waffle House.
B R A N D C O L L A B O R A T I O N S
Graphic Design for Logos & Merchandise
U T C X T L C O L L A B
Screen Print T Shirt & Merch Design
The T-Shirts were available in blue and purple. Here the graphic is depicted on a blue background similar to the shade of the blue shirt.
Here the graphic is depicted on a purple background similar to the shade of the purple shirt.
Here is a mockup of the design in sticker form. Alongside T-Shirts the design was also sold as pins and croc gibbets!
The T-Shirts were available in blue and purple. Here the graphic is depicted on a blue background similar to the shade of the blue shirt.
Tailored Looks partnered with Untamed Culture, artisanal fashion brand, to create a screen-printed t-shirt collaboration promoting the empowering phrase "The only box I'm in is braids”. The collaboration sought to celebrate black women's identity and individuality and I was honored to help polish the design concept, explore different concepts. The final chosen design takes a minimalist approach to emphasize the impactful message. The design was initially used for upcycled t-shirts but the campaign's success led to the expansion of merchandise, including items like stickers and croc gibbets. Explore the gallery above for a closer look at the design!
Applications Used: Adobe Illustrator
