R O W D Y M A G A Z I N E
Rowdy Magazine is one of the largest independent student-run magazines in the nation with 1000+ copies sold, 10,000+ followers across all social platforms and a reach of over 560,000 in 20+ countries. To Gainesville college students and beyond, Rowdy serves as a leading online and print destination for all things fashion, pop culture, politics, and art made for and by Gen-Z. Throughout my time at Rowdy, I developed campaign strategy, branding, social media, project management, and event planning skills. I got the amazing opportunity to work on collaborations with brands such as Studs, Hergather, and Bumble. Some of the content I helped produce also went on to be featured in Nylon Magazine. Keep scrolling to learn more about some of the projects I’ve completed with Rowdy!
M A G A Z I N E V O L U M E S
Campaigns for Volume Releases
A S E N S I B L E G U I D E T O R A I S I N G H E L L
Volume III Release Campaign
In volume three, Rowdy provides a guide to living mindfully and raising a little hell while doing so through three sections; nature, technology, and soul. Given this, the marketing team decided to promote the volume with three distinct mini-campaigns, each aligned with a different magazine section. Two other teammates and I led the first campaign for nature. Our campaign worked to educate our followers about the environment and encourage them to participate in environmentally conscious practices such as sustainability in fashion, zero-waste living, and conservation. For more information about the campaign, look through the gallery below!
Position: Marketing Team Member, Social Media Campaign Co-Lead
T H E E V E N T H O R I Z O N
Volume IV Release Campaign
T H E E V E N T H O R I Z O N
Volume IV Release Campaign
In volume four, Rowdy reflects on personal and societal topics that are often “too hard” to discuss but also essential to address. Given this, the campaign we developed worked to encourage our audience to reject the comfort of ignorance by actively educating themselves. My campaign strategy co-director and I managed the creation and production of this campaign as Rowdy’s very first primarily virtual volume release. Our campaign provided resources to combat the mental and physical drain of being hyper-aware of all the issues our world faces while encouraging people to be more active participants in envisioning and creating a better future for us all. For more information about the campaign, look through the gallery below!
Position: Co-Director of Campaign Strategy
M E R C H A N D I S E
Campaigns for Merchandise Drops
G I V E A F U C K
Crewneck Merch Campaign
Rowdy is a brand built up of passionate dreamers dedicated to promoting monumental positive change. In line with that, the “Give a Fuck” Crewneck promotes the idea that it isn’t corny to care about the issues/causes that matter most to you. As the brand’s very first merchandise drop, we wanted to make an impact. To do so, we partnered with four local grassroots organizations and allowed our followers to choose which cause they wanted to donate 10% of their purchase to. The overall tone of the campaign was very unifying, comforting, and encouraging. We worked to share content that would spark community interaction/engagement and educate people about resources they can utilize to help make meaningful change occur. For more information about the campaign, look through the gallery below!
Position: Marketing Team Member
D R I P O R D R O W N
Hoodie Merch Campaign
Rowdy is a brand built on self-expression that promotes the beauty and artistry of individuality. In line with that, the “Drip or Drown” Hoodie places commentary on the role consumerism culture and the hypebeast industrial complex plays in sacrificing one’s personal style and money all for “clout.” The campaign reflected Rowdy’s very playful, interactive, and fun personality. The overall tone was humorous, and we worked hard to share more diverse, aesthetically pleasing, relatable, and engaging content. For more information about the campaign, look through the gallery below!
Position: Co-Director of Campaign Strategy
E V E N T S
Event Planning & Promotion for Launch Parties
T H E I D E N T I T Y I S S U E
Volume II Release Party
In volume two, Rowdy reflects on the aspects of one’s identity and the issues that arise while figuring them all out. The volume encourages readers to embrace their past and current selves and their passions, proudly accepting that they may shift or change in the future. The launch party played on the idea of holding onto one's youth while also reflecting the humorous, rebellious, and sometimes corny experiences people go through when attempting to figure out who they are. Our dress code encouraged attendees to put together a monochromatic outfit in a color that represented their identity. For more information about the promotion for this event, look through the gallery below! We partnered with a local ink box tattoo artist, a poet, a DJ, and a student cooking organization to provide our guests with fun activations, delicious food/drinks, and good vibes. We also had several art installations and decor that provided aesthetic photo opportunities and reflected the event's theme and the volume overall. We also set up a pop-up Rowdy merch shop to further spread the brand name and gather more revenue. For more information about the event, look through the gallery above!
Position: Marketing Team Member, Photoshoot Coordinator
G O O D B Y E F U T U R E
Volume VI Release Party
In volume six, Rowdy critiques our generation’s repetition of the past in big and small ways, calling to question what truly sets us apart from those who lived before us. This volume also acts as an ode to those facing the newfound individuality crisis that is rooted in feeling as though we are swimming in uncharted waters, which in actuality aren't as uncharted as we’d like to believe. The launch party played on this idea of the past reappearing in the future and the notion that we are actively fighting conformity against predetermined lifestyles and systems similar to the matrix. Our dress code encouraged attendees to create their best futuristic matrix-inspired look to align with our theme. For more information about the promotion for this event, look through the gallery below! At the event, we gave attendees the opportunity to take an immersive step into the magazine. The decor and activations helped bring the articles and photoshoots, as well as the overall theme of the volume to life. We also partnered with a local DJ and stick-n-poke tattoo artist to keep the exciting and rebellious Rowdy vibe alive at the event. For more information about the event, look through the gallery above!
Position: Co-Director of Campaign Strategy
B R A N D C O L L A B O R A T I O N S
Campaigns for Brand Collaborations
G I R L B A N D
Studs x Rowdy Earring Collection Campaign
Rowdy partnered with Studs, the trendy New York City-based specially curated earring company and piercing studio, to create promotional content for their “Girl Band” collection. "Girl Band" drew inspiration from the style and aesthetics of iconic late 90s and early 2000s girl groups like TLC, Spice Girls, and Destiny's Child. The overall tone of the campaign we developed was fun, nostalgic, and lighthearted. We shared diverse, aesthetically pleasing, interactive content that gave our followers comforting feelings of nostalgia. Nylon Magazine featured some of our content in their online fashion blog. For more information about the campaign, look through the gallery below!
Position: Marketing Team Member
F R E S H P R O D U C E
HerGather x Rowdy 420 Campaign
Rowdy partnered with Hergather, the Gainesville-based vintage, and secondhand boutique, to produce a limited edition 4/20 merchandise drop. With this drop, we wanted to highlight issues surrounding marijuana criminalization. Our “Fresh Produce” Lighter and HerGatherxRowdy Oui’d Candle worked to eliminate the stigma surrounding the naturally and organically grown produce, cannabis. The overall tone of the campaign was playful and lighthearted yet educational and philanthropic. We donated 50% of all proceeds from the drop to the Last Prisoner Project, a criminal-justice-based organization dedicated to cannabis criminal justice reform. For more information about the campaign, look through the gallery below!
Position: Co-Director of Campaign Strategy
