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F A C E S M O D E L I N G T R O U P E I N C .
Faces Modeling Troupe Inc. is the largest, most dynamic modeling troupe on the east coast of the United States with 11,000+ followers across all chapters and social media platforms. The organization’s mission is to take modeling to a higher level through photography, innovative fashion, unique mechanics, and community service. The Gainesville chapter of Faces is one of 7 chapters across the state of Florida promoting this mission. As the PR Director for Gainesville Faces, I developed my social media account management, branding, graphic design, and video editing skills while having full responsibility for ideating, creating, and posting social media content for the brand’s Instagram page. Keep scrolling to learn more about some of the work I’ve done for Faces!
R E B R A N D
Refreshing the Look and Feel of Gainesville Faces Social Media Presence
R E L A U N C H
Brand Style Guide, Logo Redesign, New Verbiage & Brand Pillar Posts
Stepping into my position as PR Director, I wanted to revive and relaunch the brand with a fresh, more aesthetically pleasing look and feel that better translated the brand’s identity. I redesigned the logo, created a brand style guide, rewrote the brand’s social media bio, created highlights, and released posts sharing the brand’s three main anchors. Look through the gallery above for more information about the rebrand and relaunch!
Applications Used: Adobe Illustrator & Instagram
Logo Redesign
Brand Style Guide
There needed to be a cohesive look and feel for the social media branding and content for the Gainesville Faces, so I created a style guide to provide more precise direction. I kept the colors consistent with the brand’s current color scheme. However, I utilized a serif font rather than a sans serif font to work in line better with the brand's very professional, clean-cut, and sophisticated nature.
New Logo
The previous logo for the brand’s profile picture was pixelated and outdated, so I redesigned it to give it a fresh new look. I chose to add a graphic element to the logo design to add a unique flair. I wanted Gainesville Faces to stand out from other chapters with this differentiated look. This new design garnered much more attention among other chapters and is still being utilized today.
New Logo Reveal + Brand Pillars Posts
To officially kick off the revival/relaunch, I posted a logo reveal and shared posts highlighting the organization's three key anchors. These posts worked to help followers better understand the Faces brand and its main values. They can be more closely examined in the gallery below.
Brand Style Guide
There needed to be a cohesive look and feel for the social media branding and content for the Gainesville Faces, so I created a style guide to provide more precise direction. I kept the colors consistent with the brand’s current color scheme. However, I utilized a serif font rather than a sans serif font to work in line better with the brand's very professional, clean-cut, and sophisticated nature.
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B E F O R E
H O V E R T O R E D E S I G N
Brand Anchors
A F T E R
C O N T E N T
Sharing Interactive and Engaging Content that Better Translates the Gainesville Faces Brand Identity
B E F O R E
H O V E R T O R E V I S E
A F T E R
Alongside a lack of visual cohesion, I also noticed a considerable lack of personality in the brand’s content. Moving forward, I wanted Gainesville Faces to feel more personable. I created diverse content that better explained the brand, what it stood for, and the family behind it in more fun, interactive, and aesthetically pleasing ways. The three main categories of content I shared were brand, community, and family. Brand-related content focused on the brand’s unique fashion and modeling style. Community-related content focused on service and our member's dedication to remaining model citizens. Family-related content focused on sharing the faces behind Faces and amplifying the personable community of diverse students in the brand. Look through the menu below for more information about this content!
Applications Used: Adobe Illustrator, InDesign, Photoshop
A B O U T F A C E S
Performance and Fashion Content that Translates the Brand's Dynamic Identity
Alongside a unique modeling style, Faces is also well known for its editorial print. Given this, I worked hand and hand with the organization's Head of Photo Director to further glamorize the print releases on the brand's account. Check out the video and gallery above for more information about the print content!
Applications Used: Adobe Illustrator & Splice
P R I N T
Photoshoots & Behind the Scenes Content
Print Release Story
Print Announcement
Collaborator Shoutout
Print Release Story
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M O D E L I N G
Performance Videos Showing FMT's Dynamic Modeling Style
Faces is most commonly known for its unique modeling style. Given this, I made sure to share content highlighting and showcasing it. Check out the video and gallery above for more information about the modeling content!
Applications Used: Adobe Illustrator & Splice
Face Friday Modeling Content
About Genres
About Mechanics
Face Friday Modeling Content
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Faces Fits Segment
About Concepts
Outfit Details
Faces Fits Segment
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F A S H I O N
Concepts & Matching Outfit Inspiration
As a modeling organization, fashion is a big part of Faces. Given this, I wanted to further personalize the brand and share diverse, fun content showing our models dressing to impress. Check out the video and gallery above for more information about the fashion content!
Applications Used: Adobe Illustrator, Photoshop, & Splice
Alongside fashionable outfits, our models always serve face. Given this, I created an IGTV series to share fun makeup tutorials with our followers. Check out the video and gallery above for more information about the makeup content!
Applications Used: Adobe Illustrator & Splice
S E R V I N G F A C E
Makeup & Skincare Routines from the [F]am
Serving Face Story
IGTV Repost
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Serving Face Story
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C O M M U N I T Y
Service and Engagement Content that Translates the Brand's Dedication to the Community
Given that service is one of the brand's main anchors, I shared more content showing our models serving and fundraising for the Gainesville community. Look through the gallery above for more information about service content!
S E R V I C E
Community Service & Fundraising
Service Picture
Back to School Drive
Carwash Fundraiser
Service Picture
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Faces is so much more than just a modeling organization. Sure our models are extremely talented and fashionable but they are also very aware, engaged, and passionate individuals. Given this, I wanted to share content recognizing important months and days to encourage our followers to be more engaged and informed individuals as well. Each post provided followers with an opportunity to interact with the content and join conversations. Look through the gallery above and content below for more information about the consciousness content!
Applications Used: Adobe Illustrator, Photoshop, & Splice
C O N S C I O U S N E S S
Awareness of Recognized Months and Days, Encouraging Civic Engagement
BHM Post
BHM Post
Voting Post
BHM Post
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BHM Story
BHM Post
Story Conclusion
BHM Story
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BHM Post
BHM Post Story
Story Conclusion
BHM Post
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Every Faces Friday of black history month I shared information about black icons in the modeling industry and the black influence on the fashion industry overall.
Look through the content above for more information!
Breast Cancer Awareness Story
Breast Cancer Awareness Post
Story Conclusion
Breast Cancer Awareness Story
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The annual breast cancer awareness walk was canceled due to covid so as a means to still celebrate the month I shared videos of our models taking strides against breast cancer. I also shared easy and safe ways people can get engaged and help the cause. Look through the content above for more information!
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During election season I shared content encouraging our followers to engage in their civic duty to vote. I also invited them to reflect and spark important conversations with their friends across their social media. Look through the content above for more information!
To encourage further engagement from followers, I hosted fun & interactive social media contests and raffles. Look through the content above for more information!
Applications Used: Adobe Illustrator, Photoshop, & Splice
E N G A G E M E N T
Contests & Raffles
Entry Rules
Raffle Reminders
Raffle Conclusion
Entry Rules
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F A C E S F A M
Member Centered Content that Translates the Brand’s Strong Family Aspect
Every Monday I would highlight a different member of the Faces Family. I wanted to make the brand more personable and approachable by sharing information about our members and how being a part of Faces has positively impacted them. Look through the content above for more information!
Applications Used: Adobe Illustrator, Photoshop, & Splice
M O D E L C R U S H M O N D A Y
Weekly [F]am Shoutouts
MCM Story Repost
MCM Story Collage
MCM Quote
MCM Story Repost
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During graduation season I shared posts celebrating and thanking graduates for their time spent with the organization. I created to hashtag #stridegangforever to uphold the idea that no matter where life takes you as a Faces model you will always have a Family in Gainesville supporting you. Look through the content above for more information!
Applications Used: Adobe Illustrator, Photoshop, & Splice
S T R I D E G A N G F O R E V E R
Highlighting Gainesville [F]aces Graduates
Grad Story Highlight
Grad Compilation Video
#stridegangforever
Grad Story Highlight
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C A M P A I G N
Social Media Campaign for Faces Mini Week
F A C E S O N L O C K
Mini Week Inspired by City Girls "City on Lock"
Gainesville Faces hosted “Faces On Lock, “ a mini week inspired by the “City on Lock“ album released by the City Girls. All graphics designed for the campaign worked to reflect and amplify the music and album-centered theme of the concept. This mini-week worked to further engage and promote interaction with current and prospective followers and members. For more information about this campaign, look through the gallery below!
Applications Used: Adobe Illustrator, Photoshop, & Splice
I N S P I R A T I O N
H O V E R T O R E C R E A T E
C R E A T I O N
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